KEEPER’S HEART (SPEC)
Whiskey diplomacy
In 2021, O’Shaughnessy Distilling Co. launched Keeper’s Heart, their flagship offering. What makes it special? It marries two long-held whiskey traditions from two different countries — Ireland and America — to create something completely new. It is not Irish. It is not American. It is not even Irish-American. It is Irish + American. It is the love child of two nations; a communion of two traditions. So I played on this collective endeavor by calling into question its entire reason for being.